Should Apple Be Worried About Google’s Big News?






Pixel 8 and Pixel 8 Pro: ALL the AI
It was inevitable, wasn’t it? If there was one phrase Google was going to utter more than any other during the Made By Google event, it was ‘AI’.

And mention it they did; Google’s foundational AI models play a central role in all of the new devices. It’s moving far beyond photo retouching, too, and the Pixel 8 and Pixel 8 Pro offer some tantalising glimpses at what’s to come in the not-too-distant future.

We shouldn’t forget that there’s new hardware on offer here, too. They’re not huge updates, but there are some fascinating upgrades. The Pixel 8 has a slightly smaller frame and boasts Google’s new Actua display, which comes in at 6.3 inches and achieves a peak brightness of 2,000 nits (40% more than the Pixel 7). The Pixel 8 Pro benefits from the Super Actua display which is 6.7 inches and features a frankly bonkers 2,400 nits of peak brightness. That’s more than any smartphone I’ve ever used.

In terms of camera system upgrades, the Pixel 8 receives a new ultra-wide which brings Macro Focus to a non-Pro Google smartphone for the first time. The Pixel 8 Pro gets the biggest camera upgrades with all three lenses improved to offer better light sensitivity across all optical focal lengths.