4 Ways Generative AI is Changing the Creator Economy





The emergence of generative artificial intelligence (AI) tools has transformed the way people create content. The landscape of the creator economy has been forever altered. With the ability to help people write faster, generate images and increase productivity, these tools have raised the bar for content quality and quantity — an impact that is rippling through every digital platform from TikTok to YouTube and yes, Medium. There are four specific trends the proliferation of generative AI tools is sparking in the creator economy that I’d like to unpack:
Generative AI tools empower people to produce quality content at speeds we wouldn’t have believed just a few years ago.

Great content creators will continue to stand out by sharing unique insights, personal lessons and perspectives that AI can’t replicate. They continue to have a significant edge because of their established voice and reputations. However, the “floor” for content quality has been raised. For example, the quality of basic content like stock photos, wiki-style informational articles and animated explainer videos will become higher over time because of how easy they are to create with AI.